# Lady Nails (Naledi) — creative briefs

**Kind:** own · **Market:** South Africa · **Language:** English · **Channel:** WhatsApp-first, mobile/low-data
**Offer:** online nail-technician course. Founding **R997** (was R1,499), or 2 × R799. Free mini-lesson as the hook.

> Source of truth (do not duplicate, edit there):
> - Funnel + hooks + nurture: `sites/naledi-nails/funnel/lead-magnet.md`
> - Prices/brand: `sites/naledi-nails/assets/config.js` · plan: `sites/naledi-nails/BUSINESS-PLAN.md`
> - Competitor pricing: `sites/naledi-nails/research/za-competitors-pricing.md`

## Ad angles (from the funnel)

| Hook | Idea | Format |
|---|---|---|
| **A — free mini-lesson** (lead) | "Free 15-min mini-lesson: your first gel set (on your phone)." | 9:16 reel |
| **B — quiz** (cold TikTok/IG) | "Which nail style earns the most in SA? 60-sec quiz." | 4:5 card |
| Founding price | R997 founding-cohort (was R1,499), first ~20–30 students | static 4:5 + 9:16 |
| Before/after | real transformation (student work, once available) | static / reel |
| Earnings proof | SA price bands: gel R150–R300, acrylic set R250–R620 | static |

## What's in `assets/` (rendered, currently site gallery-grade)

- `img/` — `hero`, `before`, `after`, `g1`–`g8` gallery shots, plus video posters (`fan-poster`, `v-process-poster`, `v-studio-poster`).
- `video/` — `fan.mp4`, `process.mp4`, `studio.mp4`.

These are real generated site assets usable as ad raw material. **Dedicated ad creatives (mini-lesson reel, quiz card, R997 price static) are still to generate.**

## Gate

Draft only, do not send. Live payment key (Paystack `pk_test_` today), real WA number (`27000000000` placeholder), any spend / launch = Oleg approval.