# Cape Caviar — creative briefs

**Kind:** own · **Market:** South Africa (nationwide cold chain) · **Language on ads:** English
**Offer canon:** real sturgeon caviar, hand-graded, delivered cold. From **R600**. Free delivery over **R2000**, flat R300 under. Pay by card (Paystack) or on delivery.

> Source of truth (do not duplicate, edit there):
> - Offers/angles: `caviar/ads-agent/offers.json` (approved: 4, 2, 3)
> - Ad copy manifest (message/headline/desc/CTA per creative): `caviar/ads-agent/runs/manifest.json`
> - Brand copy: `caviar/copywriter/copy.caviar.json`
> - Meta acct `2176340513283872`, page `1129592623574282`, link `caviars.co.za/#shop`

## Angles (approved)

| Offer | Angle | Message | CTA |
|---|---|---|---|
| **4** | luxury gift / self-gift | Gift someone you love, or treat yourself. From R600. | Send a gift |
| **2** | fresh / cold delivery | Caviar that arrives cold, never compromised. | Order delivered cold |
| **3** | pay-on-delivery trust | Try our caviar. Pay when it arrives. | Order, pay on delivery |
| 5 | special occasion | Make the moment unforgettable. | Plan your occasion |
| 6 | scarcity / small-batch | Hand-graded in small batches. | Reserve a tin |
| 7 | corporate gifting | Impress your clients, not just their inbox. | Enquire for business |
| 8 | festive season | Cape Town's caviar, on your festive table. | Order for the season |

## What's in `assets/` (rendered)

- `offer-2/`, `offer-3/`, `offer-4/` — cold + retarget + still creatives, each in **11 / 45 / 916** (square / feed / stories).
- `heroes/` — 7 hero stills (gift, ice, real-tin variants) used as bases.
- `video-gift-916.mp4` — 9:16 gift video.

Naming: `<offerN>-<variant>-<aspect>.png` where variant = `cold` | `retarget` | `still`, aspect = `11` | `45` | `916`. Feed 4:5 (`45`) is the primary; Meta auto-adapts placements.

## Gate

All ads created **PAUSED**. Live launch / budget = Oleg approval (approve creatives by handle in chat, then launch). Prices/offer changes = approval.